https://cdn2.hubspot.net/hubfs/6879974/Video/Bauhaus/Bauhaus%20loop.mp4

BAUHAUS: A One-Point-of-Contact Communication Platform was the Perfect Solution

Anja Borg
April 29, 2020

How do you make sure to reach all your employees with information, when they are working in different shifts and they don't have access to an email account? This was also the main challenge for BAUHAUS, who tried everything from PowerPoint presentations, notes, and meetings, but they still couldn't reach them all.

Now, by using a communication platform as their primary communication channel, BAUHAUS can reach all their employees with information, news, guidelines, safety, and company values, directly at their fingertips.

Bauhaus x Relesys (+Subtitles)

 

making information easily accessible: "I can just take a few minutes here and there."

With their long opening hours and varying shifts during the day, it was a big challenge for BAUHAUS to secure that information got conveyed, so that the afternoon shift got the same information as the morning shift and vice versa. 

They tried everything to improve their internal communication practices and gave it a go with powerpoints, notes, and meetings. But without any luck. To that expense, most of their communication was actually dependent on their manager's individual communication styles, which made it difficult to secure the same level of quality across the different departments.

Martin and Rebecca are both working as sales assistants at BAUHAUS, and explain how difficult it was to convey messages and information inside the store during a shift change, because of the bustled activity.

And if they didn't get updates conveyed from a colleague, they would have to seek information in the back room, which were very inconvenient to them since they rarely had the time to sit down with a computer, log in, scroll through emails, and documents during their shifts. Rebecca explains the main difference after the implementation of the app:

You needed to sit down with a laptop and read the information. Now I can take a few minutes here and there on my phone.

 

To Rebecca, the communication platform has made a huge change in her daily work. She's excited about the change of communication practices and the great impact it has had on her routines. In this quote, she explains further.

 

The app was a perfect solution

John is a Store Manager at BAUHAUS, and he also experienced that management had difficulties ensuring that every employee got access to the information they needed. It was actually on behalf of the staffs' requirement, that management decided to find a better solution. They needed a tool where everything was gathered within one place, and something that could be accessed from a phone. 

Hampus Håkerlund, the Sales Manager of Sweden, explains why management decided to implement the Relesys Platform and why turned out to be the perfect solution for them:

The staff asked us to make something happen, so they could get all the information in one place - and here the app was a perfect solution for us.

 

The platform has made communication and information easily accessible to the employees, especially the non-desk workers working in the stores. The app has made it possible for them, to access the information directly from their phones, so they no longer have to set aside time, leave the store, and sit down with a laptop to get updates from HQ. Hampus Håkerlund elaborates on the feedback they've got from the employees:

They really appreciate that now they can find everything within one place.

 

In this way, the platform has connected the company by streamlining the communication and made it easily accessible to everyone including the employees without daily access to a computer or email address.

 

the social aspect is important to the employees

The daily work and routines in BAUHAUS have changed in many ways since the implementation of the Relesys Platform. Besides the easy access to information and communication, the platform has also brought a new social aspect to the company. 

Within the app, the employees can compete against each other and strive to get the best high score. They get rewarded with points for reading specific information, interacting with each other on the social wall, and also for just logging in to the app. The point system has added a fun and engaging element to seeking information and staying updated on what's going on in the company.

The social wall and the elements of gamification have been very well received by the employees. Martin is a big fan of the point system, and he thinks it adds some fun during a workday in the store. 

John is excited about the social wall, and he likes to be able to interact with his colleagues both from his own store but also across departments and different locations:

My favourite thing in the app is the local social wall. 

 

To BAUHAUS the platform has turned out to be more than just a communication tool. It has also led to a great social connection across the organization, where the employees can interact with each other and engage in friendly competition. All in all, as Hampus Håkerlund said, the app turned out to be the perfect solution. 

Do you want to get inspired by our other cases? Dive into our case about Mercedes-Benz and why they call their platform "the holy grail". 

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