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How to Grow Your Business With a Communication Platform

Learn how a digital communication platform can engage your employees, improve productivity, and support the growth of your business. Now that's impressive.

Image of a person holding a phone while another person sitting next to them points at the phone

Did you know that organizations with strong internal communication practices are three times more likely to financially outperform their competitors? In this article, we take a look at the advantages of an employee communication platform and how it can grow your business.


An employee Communication Platform Drives engagement

It's statistically proven that companies with high levels of employee engagement are 22% more profitable than organizations with low engagement.


Thus employee engagement is clearly a leading indicator of your company's financial performance.


Yet, many companies worldwide are struggling to engage and motivate their workforce. So what can you do to improve your engagement rates?


Firstly, you need to secure a strong basis for your internal communication. Your employees should be involved in company matters and receive information on important initiatives including working guidelines, sustainability ambitions, or updated safety information.


If your employees have limited access to this information, they can easily feel they are being left in the dark, which is frankly employee engagement's number one enemy.


On the other hand, if your employees are receiving frequent and informative communication from your organization, they will be more engaged in their roles, resulting in significantly greater business results and ROI. 


With a digital communication platform, you can reach all your employees, sending them this necessary information to both inform and engage them.


But there's more to a communications platform than just engagement. Let's take a look at three more advantages that a digital platform can provide you with in order to grow your business. 



3 more advantages of a communication platform for your business

Here are three more advantages that are proven to show a strong correlation between the growth of your business and your financial success.


1. Innovation flourishes

For many years, most organizations have chosen an Intranet as their preferred method of internal communication. But an intranet is often very limited in terms of information sharing and accessibility, so many companies still utilize several other platforms such as WhatsApp and Facebook, or even emails and printouts on a backroom bulletin board. 


Often a company's intranet doesn’t have a mobile-friendly version, making it only useful for office employees or those with access to a desktop. This excludes a large group of non-desk workers in many industries including retail, hospitality, production, transportation, healthcare, and education. That's a lot of employees. 


A communication platform is an innovative solution because it integrates all internal communication channels into one digital platform.


Here, you can gather and store all information and knowledge in one place – ensuring your non-desk workers can easily find the information they need and not waste time searching for it in hard-to-reach places. 


Related: The double-standards stopping effective employee onboarding


2. Internal Processes are improved

A communication platform optimizes the internal communication in your business as it helps secure daily contact with employees, structures complex information flows, and targets specific employee groups to ensure they receive the right information. 


This information can be categorized by roles, work tasks, or departments so every employee is receiving relevant information and aren't inundated with unnecessary content. This allows all employees to receive what's most valuable and relevant for their work.


And, streamlined communication helps your workforce gain a greater understanding of what’s going on in the company and how their role is contributing to the overall strategy. As a result, your employees will be more committed to your company.


And if your employees feel committed to your company, they're also delivering a better working performance. To be more exact, their productivity increases by up to 21%.


Related: Read how Netto engages 98% of their workforce every week.



3. Employees are empowered to Work Smarter

An internal communication platform can transform all utility of the old school intranet into something much more easy and accessible. And it can typically integrate with other systems.


Not only that but a communication platform fosters information sharing, and helps with employee training and onboarding, as well as daily working operations across the organization.


That's right, a communication platform can also help with your training and operations. You can create specific training sessions within your digital platform to educate your employees and encourage their professional growth, and have operational tasks such as daily checklists and to-do lists in the one place. 


If your employees are well-equipped and are up-to-date with all the latest information, they’re able to offer a better service to your customers and your company.



The ROI Of a communication platform

In summation, implementing a communication platform in your organization can support the growth of your business as you're able to communicate with your employees daily, increasing their engagement, productivity, and working knowledge. As a result, you can expect a greater ROI and provide better output for your customers. 


If you want to learn more about how the Relesys communication platform can help you grow your business reach out to us for your own inspiration session.

Leah is Relesys's eternally-organized Marketing Campaign Manager. She sometimes moonlights as a globetrotting amateur photographer.

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