Mercedes-Benz About Their All-in-One Communication App: "I Found the Holy Grail"

The car industry is well-known for being the frontrunner in technology. However, when you look at the internal communication, many operators in the car industry turn to manual processes, piles of prints and ring binders, and other unorganized processes. This often leads to communication chaos that disconnects the employees across departments – and hinders knowledge sharing.

This was also the case for Mercedes-Benz.

Therefore, they swapped their intranet, PowerPoint presentations, and other traditional communication channels with an all-in-one communication platform… and were rewarded with engaged employees and sales figures above sky-level.

Mercedes x Relesys (+Subtitles)

The Digital Platform as a miracle maker

The first time we met Mercedes-Benz, they had one major challenge: Their mechanics, technicians, and salespeople didn’t have access to a computer during their workdays.

In consequence, most employees missed important information and updates, weren’t aligned with the KPI’s, and felt detached from the HQ, the core business, and their colleagues.

Everything turned upside down and changed into a win-win when Mercedes-Benz launched their communication platform:

When I saw the app for the first time, it was like I found the holy grail. I know it’s a strong word, but it encapsulated everything that I saw in front of me, we needed to have," says Michael Olsson, CEO of Mercedes-Benz Försälnings AB.


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Information, gamification, and sales success within reach

To find out what the business needed, Michael Olsson didn’t just follow his gut feeling. He knew he had to ask the non-desk workers and the employees from HQ where they wanted their information. And the answer was clear – and said in chorus:

On the phone.

For that reason, the Relesys Platform was the natural fit.

The app proved its worth since Mercedes-Benz increased employee commitment and satisfaction by engaging their employees. The structured information flow, gamification elements, and internal social posts have boosted the overall productivity. Peter Magnell, Business & Organizational Developer, points out:

The main ROI for us has been increased productivity just because of the gamification module.”


Mikael Olsson applauds the app’s positive effect. He highlights that the higher employee engagement has also moved the whole business in a more profitable direction since the communication platform is an integrated part of the daily operations and work-life:

We have measured things, and we have seen the employee commitment and satisfaction going sky rocking. If we look at sales, revenues, and financial figures, we see the same development.


Close colleagues – both professionally and personally

Before the employee app, it was hard for the non-desk and garage workers to stay in the information loop since they had poor access to desktops at work and rarely had the time to check the informative emails from HQ.

The app has made the daily work life of the mechanics and technicians more meaningful on a 360-degree scale since they:


  1. are well-informed about the initiatives and activities in HQ, no matter time or place.
  2. feel closer to HQ and the core business.
  3. can share their daily life in Mercedes-Benz on the social wall, which socially engages and motivates the employees.


Mia Krogsböll, Mechanic on Personal Cars, and Amalja Omeragic, Rent Agent, are both excited about the social wall feature. Now they know what is going on among their colleagues and therefore experience a stronger community feeling.   

This is also what Mikael Olsson sees through his CEO lens:

“The app has helped us to get the people and the business closer, especially the employees who normally are not close to the business, but also are a part of the business.”


To sum up, the app has created a place where all employees can get together, inspire, and share stories about the one thing that they all have in common: Mercedes-Benz.

If you're curious to know more about how the Relesys Platform can make people and businesses grow, dive into our inspiring cases here.